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How to Create Viral Content: The 6 “STEPPS” to Success
Berger reveals that the success of viral content can be attributed to just six elements, or “STEPPS”: social currency, triggers, emotion, public, practical value and stories. Let’s break down these STEPPS to learn how they can be applied to your next sponsored content campaign.

6 STEPPS to Create Viral Content for Publishers - impact.com
Follow the 6 elements of the STEPPS model for creating viral content by Jonah Berger. How publishers can gain success with their content.

Stepps Framework | Principles and Examples | Business Explained
Discover the STEPPS Framework by Jonah Berger—six key principles behind why people share ideas, products, and content. Learn how virality works.

Mastering the STEPPS Framework: Social Currency, Triggers, Emotion ...
Learn how the STEPPS Framework (Social Currency, Triggers, Emotion, Public, Practical Value, Stories) drives word-of-mouth marketing by creating content and experiences that people naturally share.

Viral’s Secret Formula | Jonah Berger
Along with five other key principles (STEPPS: Social Currency, Triggers, Emotion, Public, Practical Value, and Stories), Social Currency is a sure fire way to generate buzz.

STEPPS: The Six Elements of Contagious Content
Summary of STEPPS: Make content that gives people social cred, tie it to triggers, evoke emotion, make it publicly visible, offer practical value, and tell it through stories.

(PDF) Contagious why things catch on - jonah berger
Through extensive analysis, six foundational principles are identified—Social Currency, Triggers, Emotion, Public, Practical Value, and Stories—that drive individuals to share and discuss content.

Book Summary – Contagious: Why Things Catch On - Readingraphics
In this book, Wharton marketing professor Jonah Berger shares the 6 STEPPS or ingredients for creating viral content that are more likely to spread via word-of-mouth. These insights are relevant for anyone who wants to build awareness, spread ideas or grow a customer base more effectively.

Contagious Book Summary: Berger’s 6 STEPPS to Make Ideas Spread
Learn the science behind viral trends with Berger’s STEPPS framework. Key takeaways from 'Contagious' for marketers & content creators.

Going Viral - Evaluating Viral Content with Jonah Berger’s STEPPS Model.pdf
Jonah Berger's STEPPs model outlines six elements that drive virality and word-of-mouth marketing: social currency, triggers, emotion, public, practical value, and stories. Each element contributes to making content memorable and shareable, helping marketers create engaging and resonant content.

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Uncovering Italy's lesser-known Aeolian Islands  CN Traveller
Winning the green vote on Filicudi  The Guardian
Filicudi, Five Dock  Not Quite Nigella